We worked with Radley London on this fabulous press event to launch the Radley X Johanna Konta edit for SS19 at the Ham Yard Hotel rooftop in London. Radley came to us with the idea of the tennis ball Radley dog and so we produced concepts and a solution which was well received and approved by them.
A variety of tennis themed elements were created which included a freestanding display with a 3D Radley dog made from tennis balls, small and giant 3D strut cards, printed tennis balls and astro turf. The freestanding display was a wooden base powder coated to match the specific Radley pantone colour, tennis balls were dyed to the specific pantone colour as well and finally printed with the Radley logo. This freestanding display is also reusable for other events which was a great asset for the Radley marketing team. We installed and de-rigged the event space for them too.
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